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HURRY! Applications Close 19 December 2025!
How to Grow: Digital Tools For Self-Employed Growth
Master digital skills to streamline, scale, and future-proof your business. Work smarter, grow faster, and build a strong digital foundation for success.
A modern, practical approach to growing your business through digital tools.
A £4,000 Digital Skills Programme—Fully Funded for Self-Employed
You can’t scale if you’re stuck doing everything manually!
Many self-employed professionals struggle to attract clients consistently—not because they lack talent but because they lack the right digital skills.
You didn’t become self-employed to spend all day chasing invoices, tweaking Canva templates, or drowning in admin.
Get hands-on with the tools that automate the busywork and give you more time to focus on what matters.
Does any of the below resonate with you right now?
You're "busy", but nothing moves forward?
You’re juggling everything and can’t step back?
Growth feels out of reach because you’re stuck in the day-to-day?
You can’t remember the last time you made a proper plan?
You’re winging it and hoping something clicks?
If that sounds like you, that’s where this fully-funded training comes in.
This Government-backed skills programme - normally worth £4,000 - is available at no cost to you.
No hidden fees. No catch. Just real-world digital skills training delivered by teacher-qualified professionals who run their own successful businesses.
* Only apply IF you are serious about learning and development. We can only accept 100 applications for 40 places. New learners must be onboarded by 19th Dec 2025. Next cohort starts 13th Jan 2026. Make sure you have fully understood what this programme entails and that you are invested in growing yourself and your business. This programme is for ambitious, self-employed and owner-run SME's based in Leicester who are serious about growing their business with digital skills.
Thank you.
Apply Now
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HURRY! Applications Close 19 December 2025!
Course Overview (what you'll learn)
How to Grow: Digital Tools for Self-Employed Growth is built for self-employed and small business owners who are ready to grow but feel stuck doing everything themselves. Learn the skills, systems and digital workflows to free up time, get visible, and grow sustainably. All without losing control of the day-to-day.
Skills gained:
Digital productivity & workflow automation
Online branding & client visibility
Social media strategy & scheduling
Email marketing & list building
Client onboarding & retention systems
CRM & communication management
Digital payments, pricing & systems
SEO, analytics & performance insights
Confidence with tools like Canva, Mailchimp, AI platforms and more
A personalised Digital Growth Action Plan
A compelling final “Digital Transformation Pitch”
No hidden fees. No catch.
Key info
Level 3 Award in:
Digital Tools for Self-Employed Growth
Duration
- Cohort size: 40 learners
- Start date: 13th Jan 2026
- Days: Tuesdays & Thursdays
- Times: 9:30am–1:30pm or 5pm–9pm
- Duration: 8 weeks
Designed to work around your business and schedule
Entry requirements
- Aged 19 or older
- Live or work in Leicester.
- Have the right to work in the UK
- Have lived in the UK for 3+ years
- Have not already attended a Skills Bootcamp after April 2025
Fully-funded
100% no cost to you.
Powered by the UK Government.
Skills Programme worth £4,000
Learn The Skills That Unlock Growth
You don’t need another online course packed with theoretical ideals. You need practical skills that actually help you move forward. This skills bootcamp focuses on the stuff no one teaches you when you start a business:
How to build a proper team (even if it’s just you for now)
How to delegate and still trust the job gets done
How to make decisions and stick to them
How to motivate people (and yourself) when things get tough
How to step back without the wheels falling off
It’s not about becoming a perfect leader. It’s about getting unstuck so your business can grow.
Solving Real Self-Employed and SME Challenges with Practical Digital Tool Skills
Curriculum
Module 1: Digital Foundations and Clarity
- Understand course structure and assessment criteria
- Gain knowledge of safeguarding, Prevent, and British values
- Set up your Digital Command Centre for business management
- Establish clear business goals & digital priorities
- Start your personalised Growth Action Plan
Module 2: Build Your Digital Brand
- Create a consistent and professional visual identity
- Design branded templates using Canva or similar tools
- Optimise social media profiles for maximum impact
- Develop active listening and questioning techniques
Module 3: Visibility & Content Strategy
- Learn SEO basics and how to get found online
- Build and manage an engaged email list
- Develop content pillars and a 4- week content calendar
- Use AI tools for brainstorming and content creation
Module 4: Lead Generation & Nurturing
- Design lead capture systems and nurture sequences
- Understand GDPR and data security essentials
- Implement cybersecurity basics for your business
- Build trust with customers through ethical data handling
Module 5: Streamline Sales & Payments
- Map your sales journey from interest to payment
- Set up your payment gateways and booking tools
- Price your services confidently
- Manage your finances with simple digital tools
Module 6: Client Management & Retention
- Create repeatable client onboarding processes
- Use CRM tools to streamline client communication
- Develop strategies for client retention and loyalty
- Collect and leverage client testimonials effectively
Module 7: Data-Driven Growth & Insights
- Identify key performance metrics for your business
- Track digital performance using dashboards and reports
- Analyse data to make informed decisions
- Adjust marketing and sales tactics based on insights
Module 8: Pitch & Plan for Growth
- Conduct final skills scan and self-assessment
- Prepare and deliver a confident Digital Transformation Plan
- Identify strengths, development areas, and next steps
- Develop career action plan with networking strategies
- Engage with employers for feedback and opportunities
Please note: Module titles and content are subject to change during development.
What’s Included
Practical modules focused on self-employed and real SME (small-medium enterprises) growth challenges
100% Online Learning and flexible around your schedule
Expert-led sessions with actual support, not just do-it-yourself, videos (this is NOT a passive learning experience)
100% Fully funded with no hidden costs, no catch
Immediate tools you can apply to your business that week
This is high-level digital skills bootcamp - made affordable and accessible for Leicester residents.
Who Is This For?
Self-employed or sole traders (aged 19+ and operating for at least 6 months) who want to attract more clients
Business owners in Leicester who feel overwhelmed by the thought of developing digital skills
Those who have tried DIY learning (YouTube, courses, trial-and-error) but still feel stuck
“Without your can-do encouragement, I would never have believed in myself" - Diane, E4All Graduate
Before You Apply, Check That All Apply To You!
You’ll get the most from this if you’re:
Self-employed or small business owner doing everything yourself
Feeling stuck, burnt out, or unsure how to grow
Juggling the digital elements of running a business without confidence
Ready to stop guessing and start running your business properly
Are ready to take action, implement strategies, and drive real results
Can dedicate the time (6-8 hours per week, for 8 weeks) to complete the programme and engage with our experts
You are NOT just exploring ideas. You are willing and able to put in the work, and not looking for a passive learning experience
Featuring input from industry leaders
Acquire practical insights from professionals and companies at the forefront of leadership and management training
Sofia Young
Head of Marketing
Emma Johnson
Project Manager
Ava Thompson
Operations Coordinator
Liam Carter
Creative Director
Noah Mitchell
Marketing Specialist
TESTIMONIALS
Meet Business Owners Like You Who Have Transformed Their Success!
They started where you are. Now they’ve built teams, grown faster, and feel in control again. You could be next.
10+ YEARS, 6,000+ LEARNERS
E4A: Skills That Power Progress
Natalie, E4A Graduate
"This course gave me confidence in digital tools I used to avoid. Now, I feel in control of my business growth."
Zena, E4A Graduate
"I just landed my first client thanks to this course!"
Learner Testimonial: Naomi
Hear from Naomi who speaks of her journey and how she secured her first client after improving her digital marketing skills and boosting her digital presence online.
Trainer Testimonial: Nikki
Hear from Nikki who started as an E4A (previously DMS) learner and now teaches with us! She shares how she felt going from learner to trainer and what makes E4A so special.
Learner Testimonial: Adam
Hear from Adam who told us how our bootcamps have helped him boost his skills and build up his digital presence online.
About E4A
For over a decade, E4A has proudly delivered business start-up support through the Boost Flying Start programme, part of the Lancashire Growth Hub. During this time, we supported more than 5,000 individuals to start and grow their own businesses through a range of government-funded and subsidised training programmes tailored for the self-employed and aspiring entrepreneurs.
Building on that experience, we have been delivering Skills Bootcamps since 2021—helping over 1,000 learners develop in-demand skills and progress in their careers. These programmes support unemployed individuals, the self-employed, and organisations looking to upskill their employees, offering flexible, funded training that leads to real opportunities for growth and employment.
At the heart of everything we do is a simple belief: change happens one learner at a time. One person deciding to back themselves. One business taking a leap. One family’s future transformed. Over the years, we’ve seen how powerful that first step can be, not just for the learner, but for everyone around them.
That’s why we’ve partnered with Leicester City Council to launch a new Level 3 Digital Tools For Self-Employed Growth Skills Programme specifically created for those who are ready to step up, learn with confidence and grow with purpose. It's built on real-world experience, shaped by employer needs and rooted in the belief that digital skills should be accessible not exclusive. This programme gives you the clarity, tools and support to grow with impact and build something that lasts.
Ready to stop doing it all and...start growing your business with digital skills?
No Cost. No Risk.
Just an Opportunity to Future-Proof Your Business And Life.
There’s a cost to waiting: another quarter lost to quick questions, rework and days that disappear. We’re shortlisting from 100 applications and offering places to those who can show up and implement. Self-employed or owner-run SME in Leicester? In just eight weeks you will go from stressed and unsure to a plan to grow your business using digital skills.
40 places only. Applications close when we hit capacity. Next cohort starts 13th Jan 2026. It’s 100% fully-funded. Don’t miss your slot.
FAQs: Everything You Need to Know Before You Apply
Is this really free? What’s the catch?
Yes! Thanks to government funding, you won’t pay a penny.
I’m already flat-out — how will I find the time for this?
That’s exactly why this was built. Just a couple of modules per week, over 8 weeks, to fit around a busy business owner schedule. You’ll gain time by improving how you delegate, plan, and prioritise.
What if I'm not tech savvy?
No problem. This course is built for the business world with easy-to-follow lessons and step-by-step guidance.
I’ve done courses before and they didn’t help. What makes this different?
This isn’t another generic online course. You’ll apply everything directly to your own business with real, practical support — not theory or box-ticking.
Will this help me get more clients?
Absolutely. This programme is designed to give self-employed professionals the tools, confidence, and clarity to stand out, market themselves effectively, and win more of the right clients—without relying on trial and error.
Who’s delivering the training?
All sessions are run by teacher-qualified experts with real-world experience helping small business owners like you lead, grow, and scale sustainably.
Will I receive support after the course ends?
Yes! You'll join our WhatsApp Groups /Communities of students and alumni for ongoing networking and support. Plus, you'll have access to resources and templates to continue your growth.
What kind of businesses is this for?
It’s designed for self-employed individuals, sole traders, and small business owners in Leicester who’ve been trading for at least 6 months and want to grow.
Do I need to have a business to join?
Yes, this programme is designed for business owners, self-employed (for at least 6 months) freelancers, or entrepreneurs who have the time to invest and are serious about getting results. If you're still in the idea stage, this may not be the right fit.
How much time do I need to commit to this Programme?
This is a hands-on programme designed for serious learners. Expect to dedicate [6-8 hours per week, for 8 weeks], including live sessions, practical work, and implementation time.
What if I miss a session?
We understand things come up. The programme is 100% online and flexible, and we’ll do our best to keep you on track if you need to miss the odd session.
Do I need any prior qualifications?
No qualifications needed. Just a willingness to learn, take action, and implement what you’re taught.
Is this just theory, or will I get hands-on experience?
This is not a passive learning course. You’ll actively work on your own business, implementing what you learn with guidance from experts.
What results can I expect?
You’ll walk away with a clear strategy to grow your business, practical tools you can use immediately, and the confidence to lead with impact. Past learners have streamlined their operations, saved time, and started attracting better clients—faster.
Who is this NOT for?
This programme is not for people who aren’t ready to take action. If you’re looking for a passive course or aren’t prepared to apply what you learn to your business, this isn’t the right fit.
I'm in! But, how do I know if I’m eligible?
If you’re based in Leicester, aged 19+, and your business has been trading for 6 months or more, chances are you’re eligible. Just click Apply Now and we’ll confirm the details with you.
TESTIMONIALS
Meet Business Owners Like You Who Have Transformed Their Success!
10+ YEARS, 6,000+ LEARNERS
E4All: Skills That Power Progress
Natalie, E4A Graduate
"This course gave me confidence in digital tools I used to avoid. Now, I feel in control of my business growth."
Zena, E4A Graduate
"I just landed my first client thanks to this course!"
Learner Testimonial: Naomi
Hear from Naomi who speaks of her journey and how she secured her first client after improving her digital marketing skills and boosting her digital presence online.
Trainer Testimonial: Nikki
Hear from Nikki who started as an E4A (previously DMS) learner and now teaches with us! She shares how she felt going from learner to trainer and what makes E4A so special.
Learner Testimonial: Adam
Hear from Adam who told us how our bootcamps have helped him boost his skills and build up his digital presence online.
TRY IT RISK FREE
100% Money-Back Guarantee!
We believe in the value of this workshop - and we stand by it.
If you show up, take action and don’t feel you’ve learned anything useful, we’ll give you your investment back.
No fuss. No catch.
We’re confident this will be the best £495 you invest in your business this year.
Try it risk-free. You’ve got everything to gain.
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